meet our partners

real estate & equity investments

At Index International we pride ourselves in looking for sound business projects that create and bring

added value of life.  We want our projects to not just meet our financial targets, but also provide something

else.   We think of ourselves as being in the “value creation” business where we enhance the value of the

environments around us.  From our initial meeting with Watercrest to the closing of our $500 million joint

venture agreement, we saw great synergy in our collective vision and desire to create a new generation

of senior living communities.

“When Index decided to invest in senior housing, we met with numerous

operators and Watercrest stood above the rest.  Their operating culture

resonated with us, as did the depth of their relationships with bankers,

architects, and other key professionals.”



Co-founder of Index International AB, Bjarne Borg.



Mr. Abboud has been President and Chief Executive Officer of A. Robert Abboud and Company, a private investment company, since 1984, and has had a 46-year career in oil and gas, banking and foreign affairs.

He was previously President and Chief Operating Officer of Occidental Petroleum Corporation, Chairman and

Chief Executive Officer of First Chicago Corporation and The First National Bank of Chicago, Chairman and Chief

Executive Officer of First City Bancorporation of Texas, Chairman of ACB International, Ltd., a joint venture that

included the Bank of China and a subsidiary of the Chinese Ministry of Foreign Relations and Trade.


Mr. Abboud along with Ms.Yaqun Liu and Mr. Ted Wagner formed a new company, ARACO Ventures to team up with Watercrest  to develop  high quality senior living facilities.

“I am so pleased to be partnering with Watercrest on our EB5 projects in senior living.

Our team met Marc and Joanie in Shanghai back in 2013 and we have put together an outstanding program to bring together high quality, shovel ready projects with qualified investors.  Watercrest brings the development, operational and marketing expertise to

our partnership ensuring our projects will be highly successful”


A. Robert Abboud, President and Chief Executive Officer.

At Equity, Inc. our mission is to provide complete, professional real estate development, brokerage, construction and property management services for our clients and to deliver these services with absolute integrity, quality and value.  A successful commercial real estate venture relies upon finding a business partner who understands your unique needs.

“When we decided to expand our healthcare development experience into senior living, we met with numerous operators to find the right partner whose values were aligned

with ours.  Watercrest stood out as being uniquely qualified with their knowledge and experience but it was their culture of servant leadership that truly resonated with us,”


Steve Wathen, Chief Executive Officer

United Properties develops and invests in commercial real estate, creating award-winning projects that create special places in our communities in Minnesota, Wisconsin, Illinois, Colorado, and Florida.  Our 100-year history is marked by decades of visionary leadership and an unwavering entrepreneurial spirit, which brings an unparalleled track record of success and breadth of experience to every project.  In Senior Housing, our primary objective is to create extraordinary communities where seniors can thrive and age with dignity.  When entering the Florida market, our goal was to partner with a “Best of Class” operator.  After careful consideration, it was clear that Watercrest was a great cultural fit with many shared values and principles.

“After meeting with Marc and Joanie, I was not only impressed with their business acumen, operating platform, and strategic growth plan, but most importantly,
their passion for serving seniors and their associates.”


Ray Oborn,
President of Cherrywood Pointe & Executive Vice President of United Properties


LifeBuilt Architecture is a design firm specializing in senior housing with over twenty-five years of experience in multifamily, retail, office and renovations. We provide an atmosphere of collaboration that benefits communities and the end users to our designs.  Our experience has shown that great architecture is not just a production, but rather an evolution of ideas that grow from the base of all team members. LifeBuilt’s process brings the full spectrum of the designer, contractor, developer, user and engineer together to provide an honest approach to maximize the project budget, design and schedule in a manner that builds the foundation to what is called LifeBuilt Architecture.


LifeBuilt’s unique approach and experience results in not just the production of designs and construction, but strong relationships.  Our process strengthens the bonds with our clients and our team members to provide a culture of trust that all relationships are built upon.  These relationships are then leveraged to maximize both the experience of the design and process of its physical construction.

“I’m honored to be a part of the Watercrest team.  From the beginning, Watercrest
has shown a culture of trust, experience and expertise that exemplify their philosophy. 
I appreciate the working relationship and look forward to being a part of the creative vision for future properties!”


Ryan A. Lee, Architect

D2 Architecture is an architectural firm located in Dallas, Texas, specializing in Senior Living design.  Experienced leadership, with a talented and diverse staff, bring their unique strengths to the table on each project, resulting in creative, award-winning design with a fine-tuned attention to detail.


One of the most remarkable projects in D2’s portfolio is the nationally acclaimed Sleepover Project, a long-term research endeavor. D2 created the Sleepover Project to experience what life is like inside senior living communities and apply those observations to improve design for seniors and their care givers.  At a high level, it is an evidence based-research project.  At a personal level, it is an immersive, inspiring experience for participants - meeting our elders and seeing the amazing commitment of their care givers.


D2’s unique talents, research, and experiences result in a diverse portfolio that includes a wide variety of Senior Living project types, sizes and price points.  From large to small, D2’s commitment to caring for our elders permeates each project.

“Since its inception, D2 has kept its course, its passion, and its first love – excellent architecture for seniors. We are honored to be working with Watercrest, sharing the same passion for operational excellence in their communities.”


Inspire. Involve. Innovate.


Driven by innovation and a desire to enhance life experiences, Penn-Florida Companies is a real estate development firm that is changing the way people experience commercial, residential, and hospitality properties. For more than 30 years, Penn-Florida’s track record throughout Florida has been outstanding. The firm’s rapidly expanding portfolio includes the ownership and management of millions of square feet of assets, with new development plans adding to that figure daily. Known for diligence and exacting attention to detail, Penn-Florida has earned a reputation for continually meeting or exceeding performance goals for investors, residents, and the greater surrounding communities for each of their projects.

Shiel Sexton is a Construction Manager and General Contractor with over 50 years in providing the highest quality construction services available.  Shiel Sexton serves the senior living, healthcare, commercial, education, and science & technology building sectors throughout the country.  Shiel Sexton has more than 300 employees and is consistently ranked among the nation’s Top 400 construction firms according to the Engineering News Record.


At Shiel Sexton, we have a culture that thrives on pushing each of us to be our best at all times without hesitation.  We expect the best of ourselves, our subcontractors and our partners.  Our passion for creating a great building experience can be rolled into one simple mantra, EXPECT MORE.  These simple words put into form the essence of Shiel Sexton and everyone that comprises our teams.  We work relentlessly to hold ourselves to this exceptional standard each day, and we commit this high standard to you as our client.  This is what we do.  It’s what defines our company and our culture... WE BUILD FOR PEOPLE WHO EXPECT MORE.

“All decisions at Watercrest stem from what provides the best quality of life for its residents. It shows in their quality of care, attention to detail in their facilities, and relentless search and development of great people. Their work is about more than development and operating – it is all about the people. We are delighted and fortunate to be part of the Watercrest team.”


Ben Wilhelm

Walker & Company, Inc., a diverse Commercial General Contractor and Construction Manager, has been constructing buildings of exceptional quality in all segments of the Central Florida market since 1974.  We have successfully completed over 30,000 multifamily units including more than 4,000 beds and units of Senior Housing including Independent and Assisted Living facilities and Skilled Nursing and Memory Care.

“We are grateful to have been a part of the Watercrest team since the first project. When Marc and Joanie shared with us their passion for delivering quality projects with a high level of care for Seniors in Florida we embraced their vision and haven’t looked back. Our firms shared values and integrity in building relationships and in building great communities together is a true collaboration.”


Lance Walker, Jr., President, Walker & Company, Inc.

MBV Engineering, Inc. has served the State of Florida for over 30 years providing civil, structural, and environmental engineering services. Over the last 5 years, our firm has expanded to provide services within the southeastern US adding Georgia, South Carolina, and North Carolina. Our firm prides itself on our long standing reputation for the ability to complete high quality projects on time and within budget. We attribute this to our firm’s commitment to our clients and our team’s ability to quickly adapt to meet project milestones and budget requirements.

“MBV Engineering is honored to be accepted into the Watercrest family and continues to be very impressed with the level of excellence and servant leadership provided by all of its development team members.  Having provided nearly 35 years of engineering services for the development industry, we consider Watercrest to be one of the most prestigious, honorable and unifying companies we have had the pleasure of working with.  We look forward to our continued partnership with Watercrest and being part of a family whose mission is to welcome, to care and to serve.”

Todd Howder, Vice President

BL Harbert International specializes in design-build, construction management and general contracting for national and international clients representing construction markets of every kind. Headquartered in Birmingham, Alabama,

we have offices in Atlanta, GA; Greenville, SC; Houston, TX; Nashville, TN; Washington D.C. and Dubai U.A.E. Our structure, financial resources and office network allow us to build anything, anywhere in the world. For each of our projects, we hand-select a team with special knowledge, skills and abilities to best suit the assignment.

“At BL Harbert, we’ve built our business around clients who share our core values of honor, humility, innovation and service. Most importantly, we seek out organizations led by individuals we trust and admire on a personal level. Watercrest embodies these qualities and we are honored to be their partner.”

Dan Price, Vice President

operations support

Watercrest Senior Living Group chose Yardi Voyager because we needed a comprehensive solution with accounting, billing, clinical assessments, care management, and marketing features built into a single, business-wide platform. Because Watercrest’s Yardi Voyager system is hosted and managed by Yardi

Cloud Services, we can focus on growing our business and not have to worry about setting up and maintaining the database infrastructure.

“We strongly value our relationship with Watercrest as they go beyond being a client and fully engage in the development process with Yardi,” says Eric Kolber, Vice President of Yardi's Senior Housing division.“Watercrest’s input during software development is truly valuable and benefits all of our Senior Housing clients.”

Paychex, Inc. is a leading provider of integrated human capital management solutions for payroll, HR, retirement, and insurance services. By combining its innovative software-as-a-service technology and mobility platform with dedicated, personal service, Paychex empowers small- and medium-sized business owners to focus on the growth and management of their business. Backed by 45 years of industry expertise, Paychex serves more than 600,000 payroll clients across more than 100 locations and pays one out of every 12 American private sector employees.

“From the beginning of our partnership, Watercrest has been engaged and appreciative of working with Paychex. From implementation to our now ongoing contact, Watercrest has demonstrated nothing but dedication and a strong work ethic. They are truly devoted to the success of their employees, as evidenced by the positive workplace culture that’s been instilled at Watercrest. I am extremely proud to have had the opportunity to work with such an impressive organization and look forward to what the future may hold.”


Mike Reid

Crandall Corporate Dietitians’ commitment is to deliver unsurpassed service with loyalty and integrity as our cornerstones. As the nation’s largest dietary consulting firm, we strive to continually exceed our customers’ expectations by providing comprehensive leading-edge management, clinical and menu systems. Crandall has both the technical capabilities and the experience necessary to provide superior professional service with a personal touch.

”Our longstanding partnership with the Watercrest leadership team is highly valued and we are thrilled to be working together to bring consistent, high quality consulting and dietary systems to your communities. We look forward to growing with you!”



Linda Crandall RD, LD, CEO and Owner

Operating in 109 countries, with over 100,000 deployments, ScentAir is the largest and most experienced scent provider. Our goal is to help your brand make emotional and memorable connections with your customers. As the largest and most experienced scent marketing firm in the world, ScentAir doesn't just make your space smell amazing – we work with you to elevate your marketing efforts through the noninvasive but oh-so-powerful use of scent. We learn your market and your goals, and we create a customized scent strategy to boost your brand sentiment, increase sales and more. We're partners you can trust when you're selecting or custom-blending the most effective fragrance to complement your brand, and our extensive range of scent diffusers perfectly fit any size and space. Scent marketing is the ultimate way to increase brand differentiation and improve ambiance without the hassle of buying and replacing plug-ins and candles. We help you enhance the customer experience, so you'll be the brand they trust and remember.

”ScentAir is thrilled to be a part of a partnership with a team of such highly driven professionals such as the team at Watercrest. We are excited to help tie together their perfected ambiance for the Watercrest communities with our fragrance systems to enhance the resident experience through the power of scent. Watercrest and ScentAir understand the importance of fragrance and how that ties into memory and emotion for the residents and what that can do for them. Watercrest always has their residents best interest in mind and is thinking 10 steps ahead in the Senior Living Industry. I am proud to be partnered with such an impressive organization!”



Holly Shackelford, Accounting Executive

Chandon Nicholas creative firm focuses on web & graphic design, brand development, marketing strategy and public relations. Our individualized process features a customized path to showcase our client’s ability to differentiate and excel. Emphasizing a collaborative approach, we focus on defining an identity and merging all aspects of the brand, products, services and culture into a coherent and fully integrated product.

"Chandon Nicholas emerges on the heels of 8 Graphic Design USA Awards for marketing excellence under the leadership of CEO, Marc Vorkapich. In the past 4 years,

Vorkapich has driven the collaboration of marketing and branding projects resulting in back to back awards from the noted Graphic Design USA annual award competitions

in web, inhouse and graphic design."

KeyCom has been a reliable Orlando-based technology provider since 1984.  In Central Florida alone, we have earned the right to call over 4,000 corporations, schools, embassies, theme parks and government entities our clients. We work exceptionally hard to maintain a culture that is worthy of your trust. That culture

brings forth products, solutions, and most importantly, advice that's not artificially guided by any single manufacturer. It's our promise to discover and tell the truth about what solutions are proper for the market place and proper for you. Behind the products are the people. Our average employee tenure triples the service industry standards, and our collective mindset of performance–before–profit has proven successful for over 25 years. Perhaps this helps explain why 83% of our new customers were referred to us. So find out who we are. You'll meet real people rewarded by helping others. It's that simple.

“From the moment I met the Watercrest team, I was so impressed with their culture and their passion for serving seniors. What I appreciate the most working with Watercrest

is their commitment and ability to understand the markets they serve. They approach each site strategically by engaging in the local community to identify its specific needs.
It is such an honor to be part of creating the vision for the next generation of assisted living communities.”


Deborah Huddleston, Sales Engineer

Vantage Group delivers well-researched, detailed site analysis and feasibility reports to suit specific informational depth requirements for each client, lending attention tailored to each project’s potential.  Specializing in assisted living and memory care, we research, analyze, prepare, and interpret our market reports and resultant recommendations with emphasis on specific brand fit and the product model's unique design and benefit to the market.  Our reports evaluate comprehensive market elements including demographics, demand, competitive supply, state regulation, and market strengths and insufficiencies.

Our proficiency is enhanced by years of experience and expertise in management, operations, sales and marketing within the senior living industry, affording us (and ultimately our clients) a thorough knowledge of a specific market and its unique trends and needs.  In this way, we are able to present summaries and recommendations designed for success, rather than a generic market study that may present facts (the science) without regard to market exceptionalities (the art).  In the senior living industry, one size does not fit all.

“An organization is only as strong as the team behind it, and Marc and Joanie have demonstrated an unparalleled dedication to understanding each market’s unique distinctions in order to develop communities that are destined for success. The Watercrest culture is built on cornerstones of trust, strong work ethic, operational excellence, and passion for serving seniors and those who care for them.  Vantage Group shares these values, and we are proud to be a part of the Watercrest vision.”

Rose Pietras, Director of Market Research

The Guardian Florida partnership has seven offices that efficiently serve the entire state and select areas of southern Alabama. Each office is led by a local president/owner, enabling us to be sensitive to local market conditions and to respond quickly as they change.


Keeping our leadership close to our customers means that you can get to Guardian decision-makers quickly and without the interference so often created by corporate red tape. No matter where in Florida you do business, Guardian Pharmacy has you covered.

The Guardian Pharmacy of Florida locations are part of a nationwide family of pharmacies whose support center is located in Atlanta, GA. Through a combination of solid acquisitions and greenfield startups, Guardian Pharmacy of Florida has carefully crafted a network of coverage designed to meet the needs of customers in every corner of our great state.


Like our colleagues throughout the U.S., we provide pharmaceuticals and pharmaceutical services to assisted living, skilled nursing and correctional facilities, to hospice programs and to behavioral health group homes.


Through our unique business model, we create value for our customers by combining local ownership with the strength of national support services. We work seamlessly to meet the needs of customers of all sizes and dimensions.

“Guardian is excited to be a partner with Watercrest. When we first met with the management teams at Watercrest, we knew their commitment to the residents matched the same mission Guardian has to the residents we service. This symbiosis made the two companies a natural fit in providing superior care to all of their residents!”

Brian Rosati, President/Owner

Sanvis Health (“Sanvis®”) is a Mobile Health company transforming the care of the elderly in Senior Living communities. Sanvis® empowers caregivers and care providers to consistently provide high quality personalized care for seniors by humanizing care continuity and accountability, through real-time communication. The Sanvis® mission is to empower all care participants by making their life easier so that they can spend more time with residents and their families. Sanvis® helps diverse care teams stay connected through the CareSynchrony® mobile platform that is both easy to adopt and maintain.

“Sanvis Health is all about improving the lives of residents, families, caregivers and management teams at senior living communities. We are honored and excited to partner with the Watercrest team to provide the operational support that can help them execute their mission to welcome, care and serve.”

S. Sanjay Gopal, CEO

Alltrust Insurance is an Employee Benefits Firm, headquartered in Palm Harbor with 4 offices in Florida.  We are part of the Acrisure family, a national organization with 190 location nationwide, focused on excellence in insurance, risk management and benefits design.


Steve Hall is our Market President and Senior Consultant working with CEO’s, CFO’s and HR Directors to offer sustainable benefit packages that attract and retain top talent.  Steve and his Team have a passion for the Assisted Living and Hospice market with Steve serving as an Executive Board Member of Tidewell Hospice and Pontus Health, a strategic alliance between Stratum Health System and Empath Health System serving more than 16,000 patients a year.

“Working with the Watercrest Team to offer competitive benefits for their colleagues is a privilege we do not take lightly.  From the moment we read the website and the commitment to Servant Leadership my team and I knew we were in for a great relationship.  The leadership and employees are first class and the facilities are second to none.”

Steve Hall, Market President

© 2012 Watercrest Senior Living Group, LLC